What We Did

The holiday fundraising season is SDI's biggest driver of online donations. For the 2023 season, we emphasized SDI's 35th anniversary and showcased stories of impact from over the years. Our work consisted of

• Campaign Strategy & Planning

• Creative Prodcution

• Media Buying

• Paid Social Ads

• Email Fundraising

• Video Production

• Graphic Design

• Reporting & Analysis

Results

(Compared to same period 1 year prior)

• 70% increase in total online donations

• 6.5% increase in average donation amount

• 51% increase in # of donors