Content Marketing
In an age when people are overwhelmed with information, it is increasingly difficult for advertisers to capture their audience's attention. To remain relevant, brands must deliver content that engages, entertains, and empowers their audience.
Fortunately, we have just the right mix of talent, experience, and ambition to help our clients thrive in today's environment. Our goal is to enable smaller-scale, mission-driven organizations like yours to maximize the value you bring to the communities you serve.
Articles/Blogs
Original articles and blogs, researched and written by us, published by you, to engage your audience with fresh perspectives on topics that are relevant to them. These may include step-by-step articles on how to access valuable resources, details about how specific policy or industry issues directly affect their lives, or news about the latest developments in their community.
Photo Stories
Our Photo Stories service was inspired by the "Humans of New York" FB page. We use this photo story format to help you build a brand narrative through personal stories from clients, employees, or volunteers; and to highlight the tangible impact of your org in the lives of the people you serve. This helps to not only engage your audience with visually and emotionally appealing content, it also humanizes your brand and elevates your mission.
Infographics
We partner with Graphic Granola's Kelly Blanscet to create infographics that make complex issues easily digestible for a time sensitive audience. Over time, people will begin to recognize you as a trusted source of information and guidance, which goes a long way towards earning their vote, dollars, or both. We are excited to partner with Graphic Granola to be able to provide this service. Click below to see more of their work!
Crowd Sourced Videos
Our smart devices have made incredible tools of creative production easily accessible to everyone. This presents an opportunity to generate impactful, crowd-sourced footage that we can piece together to make compelling video content. Contact us to learn more.
Speech Highlight/Montage
Highlighting a speech is an art in and of itself, especially when it comes to speeches that are designed to advance a social cause - including those at town-halls, rallies, and fundraisers. We can pull the most powerful excerpts from your speech and string them together to create an inspiring video montage that further amplifies your message.
Live-Action Explainers
Our branded explainer videos are inspired by publications like Vox, who partner with many leading brands to create explainer videos that are educational, investigative, or entertaining in nature. Videos such as this parody volunteer training video allow you to gain organic traction with your target audience and earn valuable goodwill that pays dividends down the road.
News Editorial Videos
It's one thing to repost content from media publications, it's another to take your brand to the next level by publishing original editorial videos yourself. Your campaign, non-profit, or business shouldn't miss out on a powerful tool for sharing your unique perspective on important issues, while also using the opportunity to engage your audience and strengthen your digital presence.