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Case Study

Humanizing Quality Inn Through Storytelling

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In the months following the COVID-19 pandemic, Quality Inn wanted to set itself apart on social media in a difficult time for their industry. We proposed a photo story series for social media to tell stories through the lens of the people that work there. We visited their hotels, interviewed the staff, and created portraits for a photo story series that delved into each of the staff member's connection to the area and their backstory.

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