Challenge

Service Dogs, Inc. aimed to expand its social media following to support its overall growth.

What We Did

We applied viral video strategies to share SDI's impact stories, aligning it with how their target audience prefers to consume content on each platform. This enabled SDI to reach hundreds of thousands of new people on social media organically, significantly growing their social media following and email subscriber list. As a result, the new donor acquisition rate surged by 62%, and total online donations increased by 41% year-over-year.

Our comprehensive suite of services included:

• Research & Strategy

• Social Media Management

• Video Production

• Photography

• Copywriting

• Project Management

• Reporting & Analysis