Introduction

The Mighty Texas Dog Walk is an iconic annual Austin event. Known for setting Guinness World Records, it has drawn thousands of participants annually for over 2 decades. Service Dogs, Inc. sought to grow its 23 year old annual festival and fundraiser amidst stringent competition in a fast growing, saturated market.

What We Did

1. Research & Plan

• Competitive analysis, audience research, & SWOT

• Media mix & budget

• Communications Strategy

• Campaign Plan

2. Implement, Measure, & Optimize

Creative Production

• Event logo & brand style guide

• Web Design & Development

• Photo & video production

• Ad creative for all channels

• Graphic design for print & digital

Paid Media

• Ad placement & management (search, social, programmatic)

• Audience segmentation & retargeting

• Direct mail (targeting, creative, mailing)

Earned, Shared, & Owned Media

• Email marketing (strategy & implementation)

• Social media management

• User generated content campaign

• PR strategy & support

• Website content & SEO

• Outreach to local community calendars & media outlets

Marketing Management

• Delivered weekly reports on performance and strategy

• Created internal systems to ensure smooth communications and execution of marketing projects between agency and client

• Built custom integrations and automations between software to provide access to realtime data and insights

• Conducted attendee and sponsor survey and analysis

• Developed comprehensive post-mortem to capitalize on successes and improve future campaigns

Results

• Attendance surged by 40%.

• Ticket sales and fundraising increased by 55%.

• Year-over-year participant retention rose by 95%

• Earned media coverage on 5 different local and national outlets

Now we're setting even higher goals for future years, backed by data. See our work here