Challenge

We set out to prove that even “boring” long-form videos can be repurposed into successful social media content with strategic curation and headline writing. Our test case: Angel Fire Tech, our new IT services brand tailored for nonprofits. As part of a larger brand communication strategy, we aimed to grow a social media audience by repurposing archival videos to educate the public about key moments in tech history.

What We Did

• Curated standout moments from existing long-form documentaries and archival footage.

• Converted these segments into short editorial pieces with compelling headlines and captions.

• Closely monitored engagement metrics and audience feedback, iterating on topics and style to maximize reach.

Results

• 8 Million organic video views in just ~30 days—far surpassing initial targets.

• 311 Thousand engagements (likes, comments, and shares).

• 5x higher website traffic driven by the boosted brand visibility.

• See our page on IG: @angelfire.tech