Introduction
The Mighty Texas Dog Walk is an iconic annual Austin event. Known for setting Guinness World Records, it has drawn thousands of participants annually for over 2 decades.
Challenge
Service Dogs, Inc. sought to grow its 23 year old annual festival and fundraiser amidst stringent competition in a fast growing, saturated market.
What We Did
 1. Research & Plan
Competitive analysis, audience research, & SWOT
Media mix & budget
Communications Strategy
Campaign Plan
2. Implement, Measure, & Optimize
Creative Production
Event logo & brand style guide
Web Design & Development
Photo & video production
Ad creative for all channels
Graphic design for print & digital
Paid Media
Ad placement & management (search, social, programmatic)
Audience segmentation & retargeting
Direct mail (targeting, creative, mailing)
Earned, Shared, & Owned Media
Email marketing (strategy & implementation)
Social media management
User generated content campaign
PR strategy & support
Website content & SEO
Outreach to local community calendars & media outlets
Marketing Management
Delivered weekly reports on performance and strategy
Created internal systems to ensure smooth communications and execution of marketing projects between agency and client
Built custom integrations and automations between software to provide access to realtime data and insights
Conducted attendee and sponsor survey and analysis
Developed comprehensive post-mortem to capitalize on successes and improve future campaigns
Results
Attendance surged by 40%.
Ticket sales and fundraising increased by 55%.
Year-over-year participant retention rose by 95%
Earned media coverage on 5 different local and national outlets
Now we're setting even higher goals for future years, backed by data. See our work here
